Oregon OR
Portland, Salem, Eugene, Southern Oregon and Bend / Central Oregon.
Out-of-home advertising · Oregon, Washington, Idaho
Own your market.
I plan, negotiate, and run billboard campaigns for businesses located in Oregon, Washington, and Idaho that intend to lead their category, not just show up in it.
Dominance. Authority. Trust.
Meet your broker
One broker. Start to finish.
I’m Riley McKelvy, The PNW Billboard Guy. When you work with me, you deal with one person who is accountable for your plan, your buys, and your campaign, from the first call to the last board.
No account teams and no handoffs. I work for you, not for the media owner.
Book a strategy callPositioning
Presence is cheap. Dominance is planned.
Anyone can buy a board. Owning a market means the right locations, the right sequence, and the same name in front of the same customers week after week, for the long term. That takes a broker working for you, not for the media owner.
One point of contact
You work with me directly. No account-team handoffs, no layers between you and the decisions.
Across media owners
Inventory is spread across many owners. I plan across all of them and negotiate on your behalf.
Repetition. Long term. Authority.
The same name, on authoritative placements, in front of the same customers again and again. Your position compounds instead of resetting each quarter.
How it works
Three steps. No theater.
Strategy call
We talk goals, competitors, and the market you want to own. You leave knowing whether out-of-home fits and what it would take.
Plan and negotiate
I build the market plan, then negotiate placements and rates with the media owners. You approve the plan before anything is bought.
Run, measure, extend
I manage the campaign, report against the goals we set, and use the results to plan the next phase.
Markets served
Three states. One region.
From Portland and Seattle to Spokane and Boise, I buy outdoor media across the Pacific Northwest.
Washington WA
Seattle, Northern Washington, Spokane, Tri-Cities, Vancouver and Olympic Peninsula.
Idaho ID
Boise, Payette, Mountain Home, Twin Falls, Idaho Falls, Burley and Chubbuck.
FAQ
Billboard advertising: straight answers
What does a billboard broker do?
A billboard broker plans, negotiates and buys outdoor advertising on your behalf. Billboards are owned by many different media companies, so I work across them to find the right locations and formats, negotiate placements and rates, handle the buying, and manage the campaign until it comes down.
Why use a broker instead of buying directly from the media owner?
A media owner sells its own boards. A broker works for you across all of them. That means a plan built around your goals rather than one company's inventory, one person to negotiate and coordinate with, and a single point of accountability from the first call to the last board.
How do billboard campaigns work across Oregon, Washington and Idaho?
Each state has its own markets and media owners, so I plan each market on its own terms and coordinate them under one strategy. A campaign might focus on one market such as Portland, Seattle or Boise, or combine several. The formats available vary by market: bulletins, posters, digital, transit, wallscapes and airport.
What kind of campaign do you work on?
I work with businesses that want to lead their market over the long term. A lasting market plan is built around the right locations, the right formats, and enough time to compound. Reach out and I will give you an honest read on fit.
How do I get started?
Book a strategy call. We talk through your goals, your competitors and the markets you want to own, and you leave knowing whether billboards fit and what it would take. Nothing is bought until you approve the plan.
Ready to lead your market?
A strategy call is 30 minutes with me. If out-of-home is the right move, you’ll leave with a clear direction. If it isn’t, I’ll say so.
Book a strategy call