Approach
Strategy first. Then the boards.
A campaign is a month. A market position is built on repetition. I plan for the second one.
What I do
Five disciplines, one accountable broker.
Planning
I define the audience, geography, and goals, then map the locations and formats that will do the job. You get a written plan you can approve or challenge.
Negotiation
Media is owned by many companies. I negotiate across them so you aren’t working through each one yourself. My job is the best placements and terms for you.
Buying
I place the orders, confirm locations and flight dates, and handle the paperwork with the media owners. You see what is bought and where before it runs.
Campaign management
I oversee the campaign from creative handoff to posting, and I resolve problems as they come up. One person to call, start to finish.
Measurement
We set measurable goals up front and report against them, so each phase informs the next. The method depends on your business and what you can track.
Also available: game day LED box trucks for college football game days.
Long-term authority
Why repetition beats one-off.
Customers don’t decide the first time they see you. They decide after you’ve been everywhere they drive, for long enough that you feel like the default.
Long-term, repeated presence lets me secure authoritative placements, negotiate from a position of continuity, and build on what the data shows. Your competitors restart every quarter. You don’t.
Built for the long term
I work with businesses that want to lead their market, not just show up in it. A lasting market plan is built around the right locations, the right formats, and enough time to compound. A strategy call is where we find out what that looks like for you.
FAQ
More questions, answered directly
How long should a billboard campaign run to build market authority?
There is no single number, because it depends on your market, your competition and your goals. Market authority comes from repetition: the same name in front of the same customers over a sustained period. That is why I build for repetition on authoritative placements, and use what each phase shows to sharpen the next, instead of restarting every quarter.
How do I measure billboard results?
We set measurable goals before the campaign starts and report against them. The right method depends on your business and what you can track, for example calls, web visits, lead sources or store traffic compared against a baseline. I look at trends tied to your goals rather than any single figure.
What does a billboard campaign cost?
Cost depends on the market, the format, the locations and how long the campaign runs, so I don't quote a number without a plan. On a strategy call I can tell you what is realistic for your market and goals.
Build authority that lasts, not a campaign that fades.
Book a strategy call and we’ll scope what owning your market looks like.
Book a strategy call